Hello!

Hello!

I'm Gopikrishnan,

a product designer.

I specialise in Product Design, Design Systems, and UX Strategy, with a 12+ year track record of turning complex B2B problems into products people genuinely enjoy using.

Product Design

Product Design

Design Systems

My Portfolio

Explore case studies from B2B SaaS, employee engagement platforms, and design systems I've built.

My Portfolio

Explore case studies from B2B SaaS, employee engagement platforms, and design systems I've built.

About Me

11 years, a failed startup founder, and a lot of lessons on designing for delight.

About Me

11 years, a failed startup founder, and a lot of lessons on designing for delight.

Contact Me

Open to product design roles and select freelance work.

Contact Me

Open to product design roles and select freelance work.

Contact Me

Open to product design roles and select freelance work.

My selected works

With a decade-plus of shipping products in fast-moving B2B teams, I specialise in design systems, product experiences, and 0-to-1 UX.

Bulk Upload UX

Feature Upgrade, UX Design

A neglected core feature, rebuilt: clearer guidance, better error handling, and a column-mapping flow people could actually trust.

Bulk Upload UX

Feature Upgrade, UX Design

A neglected core feature, rebuilt: clearer guidance, better error handling, and a column-mapping flow people could actually trust.

Bulk Upload UX

Feature Upgrade, UX Design

A neglected core feature, rebuilt: clearer guidance, better error handling, and a column-mapping flow people could actually trust.

Are you ready to see more?

"I recruited Gopi on the team and would do so again anytime. Gopi holds a high bar for quality and is constantly questioning the status quo and thinking of how to improve things. It helped that he was an entrepreneur himself and hence understood the marketing / finance / sales aspects of doing business too. Gopi is a team player and makes everyone around himself better because of that."

Mayank Singh

VP of Products, Xoxoday

High-quality work, grounded in real impact.

My process is built around clarity at every stage — from understanding the problem to shipping something that actually holds up in the hands of users.

(01)

Understanding the Problem

I start with research and stakeholder conversations to get past the surface ask and understand what's actually broken — for the user and for the business.

(01)

Understanding the Problem

I start with research and stakeholder conversations to get past the surface ask and understand what's actually broken — for the user and for the business.

(02)

Shaping the Solution

Ideas get translated into flows, wireframes, and early concepts - balancing what's ideal with what's feasible for the team building it.

(02)

Shaping the Solution

Ideas get translated into flows, wireframes, and early concepts - balancing what's ideal with what's feasible for the team building it.

(03)

Prototyping & Testing

Concepts become clickable prototypes. I test with real users or stakeholders, and iterate based on what actually confuses or delights them.

(03)

Prototyping & Testing

Concepts become clickable prototypes. I test with real users or stakeholders, and iterate based on what actually confuses or delights them.

(04)

Shipping & Iterating

Design doesn't stop at handoff. I stay close through build, sweat the details in QA, and keep iterating post-launch based on real usage.

(04)

Shipping & Iterating

Design doesn't stop at handoff. I stay close through build, sweat the details in QA, and keep iterating post-launch based on real usage.

My numbers say it all

These numbers reflect the experience and consistency, and measurable impact behind the work I’ve delivered over the years.

4+

Years of Leadership Experience

12+

Years of work experience

4

0-1 Products

3

Design Design Sytems

Hey! That’s me.

I'm Gopikrishnan Sasikumar, a product designer based in Bengaluru. Over 12 years, I've worked across B2B SaaS and employee-experience products — designing everything from core user flows to the design systems that hold entire product teams together.

Somewhere in there I also ran a startup that didn't make it — which taught me more about designing for real constraints than any successful project has. These days I bring that same instinct for what's actually needed (not just what looks good) into every product I touch.

Product & UX Design95%
Creative Problem Solving97%
Design Systems85%
User Research80%
Design Leadership & Mentoring90%
Rapid Prototyping and User Testing90%

My Experience

Head of Product Design

Assurecare LLC

October 2022 – March 2024

Head of Product Design

Assurecare LLC

October 2022 – March 2024

Lead Product Designer

Xoxoday

August 2020 - October 2022

Lead Product Designer

Xoxoday

August 2020 - October 2022

Senior Product Designer

Binary Fountain

September 2019 - August 2020

Senior Product Designer

Binary Fountain

September 2019 - August 2020

Senior Product Designer

Sourcebits Digital

October 2018 - September 2019

Senior Product Designer

Sourcebits Digital

October 2018 - September 2019

Co Founder, Experience Designer

Swifttote

August 2013 - June 2017

Co Founder, Experience Designer

Swifttote

August 2013 - June 2017

My capabilities

The experience I offer is tailored to what B2B, SAAS products teams actually need, not a generic design menu.

Product Design

Design Systems

UX Research

0-to-1 Product Design

Web Development

Design Leadership & Mentoring

AI Driven Product Design